Your potential customers are going to make their buying decision based on what they see online. So, it is important to bring them with high-quality product images.
When purchasing clothes, yes, the size and other criterias matter. But what matters the most, as we mentioned, is how you present them. Over the years, the trend of flat lay clothing photography has dramatically increased.
Why?
People can have a better view of the clothing products if they are laid on a surface and captured directly from above. When it comes to increasing conversions or improving the brand values, these are things that matter the most.
You don’t need to break your bank. What we mean here is, you don’t need expensive equipment in order to perform the task of particular photography. You just need some basic resources in order to get started. Professional product photo retouching can do the rest.
What Is Flat Lay Clothing Photography?
Flat lay clothing is one of the most convenient forms of product photography. Here, all you really need to do is put your clothes on a surface and then capture shots from above. And as we have come to know, the surface you choose and how you place each of the products in a photograph make a difference.
Now you might be wondering why you should give this sort of photography a shot?
Well, as a seller, you need to ensure the best viewing angles for your customers. When clothes are captured from above, it will be possible to highlight the products comprehensively. If you are on a mission of increasing sales, these are things you really need to do.
One more point!
You may not use the product images only to upload on your online store. There’s nothing wrong if you want to enhance your social media presence with high-quality product images. Now as a part of social media content creation, flat lay product styling is proven to be a good strategy.
Want to explore more about flat lay setup?
Why Should You Think of Flat Lay Clothing Photography?
Even if you have a careful look at the online store of the biggest brands, you will find the clothes products are displayed in a flat lay manner on a surface. Moreover, flat-lay for ecommerce is super popular.
Here are some of the valid reasons why you would like to implement the form of photography to your clothes photography strategy;
Cost Effective Option
Did you remember what we mentioned in the opening part of the blog? You don’t need expensive setup or equipment in order to go with clothes with flat lay composition. You need a good camera, a smartphone, a solid white backdrop or smooth surface, proper lighting and boom, you are all done.
But you should know how to get the job done. We’ll come back to this.
Now if you compare the flat lay clothing photography with model photography, the first one is a way more affordable option. Forget about having a fancy studio setup. Yes, you have heard it right.
Improved Product Presentation
That’s where you need to have enough focus if you really want to meet the actual purpose of your business. You know there is a wide range of product photography techniques out there. Among them, the flat lay photography setup can present your product images with a perfect manner.
Your potential customers or targeted audience can have a more precise view of what you offer.
Creates a Clean and Professional Look
You should work on improving the brand picture of your business. Now to ensure the purpose, it is important to present your product images with a more clean and professional look. Thanks to flat lay photography editing. This can bring life to the product images on a large scale.
Essential Equipment for Flat Lay Clothing Photography
No matter what type of product photography you want to perform, you need to have some equipment in order to get the job done. In the case of flat lay composition, the picture remains all the same.
- Camera
This is the very first equipment you need to have. We are not saying that you need an expensive camera. But an average one would do. If the camera on your mobile phone is not that bad, you can go with it for sure. The best option will be to have a professional DSLR camera if you can manage.
- Tripod
You need stability when it comes to flat lay clothing photography. Now how do you ensure stability? Here you need to use a tripod. This way, you can better capture your clothes product images for stability. Beyond that, you can also use an overhead ring as this would also do.
- Backdrop
You can’t deny the importance of a comprehensive background when it comes to product photography. Now in the case of flat lay clothing photography, the picture remains the same. You’ll find a good number of backdrop options out there. You need to choose one based on the elements of the clothes products.
- Light
You need proper lighting in order to get the task of product photography done. A product image without decent lighting won’t bring a comprehensive product photography outcome. Similar to tripod, camera and lenses, you’ll have multiple options out there.
It is true at the same time that you don’t need expensive lighting setup. Going with the most affordable options would do.
- Diffuser
You need to reduce the intensity of the lighting. And in order to get the job done, you need a comprehensive diffuser in this case. This makes light even more soft and brings you an expected product photography outcome.
How to Capture the Best Flat Lay Clothing Photography?
Capturing clothing photography is not rocket science. You just need to go through some of the simple steps in order to perform the task comprehensively.
- Plan Your Shot
Before diving into the deep task of flat lay product photography, you need to take your time in order to plan the overall process. This means, you need to have some sort of idea regarding the whole process.
- Prepare the Equipment
You know what equipment is needed in order to perform the particular type of product photography. All you really need to make sure all the equipment is around your hand so that you can easily access it.
- Lay Clothing Neatly
You need to ensure a pure and neat look with your product images. And in order to get the job done, make sure you don’t scatter the elements. You should organise the cloth products comprehensively.
- Capture Images From Different Angles
Instead of capturing images from a single direction, it is important to try multiple directions at the same time. This will help your potential customers to view the aspects of your products precisely and you will be able to better highlight them.
- Position Your Camera Comprehensively
It is important to place your camera in the right direction. Otherwise, you won’t be able to make the most of the proper clothes product photography outcome.
- Put Some Accessories With the Clothes
In order to enhance the outer looks of your clothes images, you can put some accessories that surround the real object. This can create a proper presentation of the clothes images out there. And that’s what your potential customers or targeted audience are looking forward to the most.
How Can Professional Product Image Editing Help You for Flat Lay Product Photography?
No matter how careful you are when it comes to product photography, there are always some limitations. And in order to eradicate the issue, your professional image editing can really help you meet your purpose. Let’s say you need to change the background surface of your clothes products. In this case, background removal image editing can come into play.
But it is always important to choose a renowned service provider like Retouch Sense Ltd. to make the most of the product photography.