If you run an ecommerce business, you definitely want to drive a good number of sales at the same time, right? But having expected sales is not that easy. Along with quite a few things you need to do, it is also important to present your product images properly.
Online, your customers don’t have the luxury of feeling or touching the products. Now, to help them make a proper buying decision, 360-degree product photography can be pretty helpful. This will give your customers a pretty precise idea of the products as they have different view angles.
Today, we will share everything you need to know about 360-degree product photography to boost your e-commerce sales.
What Is 360 Degree Product Photography?
This is moreover an advanced photography technique where viewers can see images from a different angle. If you have ever checked Google Maps images, then you are well aware of this. As you know, the precondition of running a successful e-commerce business is to go with a proper presentation of your product images.
Now there are far many ways you can attain the goal. And that’s where the concept of advanced photography comes into play.
The best thing about 360-degree product photography is this can bring you a more interactive view of the product photographs. As an e-commerce business owner or someone who is in the business operation, you need to ensure these little things.
Why Is 360 Degree Product Photography So Important?
You know how important it is to showcase the best product images online. Have you ever wondered why businesses around the world are actively looking? They want attention from people. The more you can attract, the more you can be benefited.
But how do you meet the purpose then? Well, if you run a business, it is important to present your product images in a way that drives the busy attention of your potential customers.
Here’s a more precise breakdown of why exactly you need to implement 360-degree product photography in your product image production;
Enhanced Customer Experience
As we have just mentioned, if you want to boost sales, you need to ensure a positive customer experience. But now the question is, How do you do that? Well, you don’t need to be a pro in the e-commerce business. There are a few important things you should do regularly. Among them, showcasing high-quality product images is important.
Not only that but at the same time, you have to make sure you make it quite comfortable for the customers to judge the products. This is where 360-degree product photography becomes crucial.
This is because when you showcase product images and they can be viewed from different angles, customers can then find it easy to determine the products’ features. At the end of the day, these all contribute to an improved customer experience.
Increased Sales and Conversions
What do you really want from your business? No matter how passionate you are, if you do not have expected sales and conversions, things will no longer motivate you. Yes, that’s the truth.
To have sales and conversions, it is important to present your product images more comprehensively, especially if you are running an e-commerce business.
Showcasing high-quality product images means you can better attract your potential customers or target audience. And when this happens, they won’t feel shy about making purchases.
So, the formula is super simple.
You have to drive the busy attention of your potential customers. Once they get attracted, you will find it easy to make them hit the ‘Purchase Now’ button. That’s the game. And you would better play it.
Competitive Edge
No matter what you sell online, you’ll find a good number of competitors out there. Now to keep your business ahead of your competitors, it is important to present your business exceptionally online. Going with 360-degree product photography can help you meet the purpose for sure.
By offering your customers a 360-degree view of your products, you’re not just showcasing your items; you’re providing an interactive experience that sets you apart from the competition. You should go for that.
SEO Benefits
You want to rank your website on the top of the search result pages, don’t you? Now to meet the purpose, you need to upload high-quality product images on your website. When someone looks for the products you sell, the product should appear higher on the search result pages. This way, you can improve your business visibility.
We know you want to drive more and more sales. And do you know what? Positioning your website on the top of the search result pages can help you attain that goal. You want it badly, right?
Not only that, when it comes down to increasing the organic traffic of your website, ranking your website on the top of the search result pages can also help you.
How to Capture 360 Degree Product Photography?
Now you know enough about 360-degree product photography. You know how important it is for e-commerce business. Now the question is how do you perform the task of 360-degree product photography? Well, this is not a complex job at all. Rather, you need to be quite mindful of some of the basic principles of product photography.
First, you need to make sure you have the required equipment to perform the task. But then again, only having the required equipment is not enough. At the same time, you should be well aware of the techniques it demands.
So, what are the tools that you need in this case? First, you need to have a decent camera. Well, you can always go with the camera that you have on your mobile. But it is always a good move to use the DSLR camera to get started.
Apart from the DSLR camera, using a good tripod can always help you have the stability you want to capture product images more decently. Also, if there is no natural lighting, then you have to somehow manage the artificial one. Without proper lighting, no matter what photography technique you apply, you can’t have the expected results.
Step 1: Choose a Decent Background
A perfect background can add much to your product photography. So, make sure you go with a beautiful background to add attraction to your product images. But even if you can’t manage a proper background, background removal image editing can help you attach a suitable background.
Step 2: Place Your Cameras Properly
When it comes to 360-degree product photography, you need to place multiple cameras in different directions. But it is also possible to capture product images from different directions using the same camera. You have to make sure you place the camera in the right direction.
Step 3: Capture Images
Trigger your camera to take photos at regular intervals as the product rotates. The number of images needed depends on the desired smoothness of the 360-degree view. But this should not be the end, you need to be quite up to the mark in checking the captured images for exposure, focus, and lighting consistency.
Step 4: Go With Advanced Image Editing
Even if you are not top-notch when it comes to capturing product images, you can still ensure better production with advanced image editing. And for this, professional image retouching techniques can help you a lot. Professionals who have expertise in this field can add 360 product photography effects to your captured image.
Wrapping Up
So the next time you want to showcase your product images, you have to make sure you go with 360-degree product photography to add some spice to your product images. Believe us, presenting your product images a bit differently can help you stay ahead of the curve, for sure.