With a mobile phone in your hand, you can do some amazing things. But do you sell products or run an ecommerce business? If the answer is yes and you do the majority of your business on Amazon, knowing the secret in your smartphone makes sense.
Amazon product photography is supposed to drive sales. But you don’t need to purchase a professional camera. Your smartphone may help you meet the purpose. All you need to do is find out its potential and use it smartly.
In today’s blog, we will show you how to prepare stunning-looking products for Amazon using your mobile phone.
What Is Amazon Product Photography?
Amazon product photography is all about performing the task of product photography for the Amazon store. Unlike the advanced professional cameras, you can simply use your smartphone in order to perform the task. And these days, mobile photography has been very trendy.
Thanks to the mobile manufacturer for offering high-quality cameras with the smartphones. Ecommerce businesses out there are making the most of the smartphone to bring a more precise look with their product images.
Why is Smartphone Photography a Game-Changer for Amazon Sellers?
Now you might be wondering why you should rely on smartphones when it comes to smartphone photography. Here are some of the valid reasons that will justify your thoughts.
Accessibility and Affordability
Ecommerce business owners who are just getting started might find it a bit difficult to afford a professional DSLR camera. On the flip side, smartphones can be highly accessible and in terms of affordability, pretty much affordable. Almost everyone in the modern one has a smartphone in their hands.
Plus, you don’t need any studio in order to get started. Rather, you just need to choose an environment where you can perform the task of product photography with your smartphone.
If you have access to a tripod as it is going to help you capture stable photographs, this is bare enough. Now what we are trying to establish here is, with smartphones, you can create professional looking photos at your home.
Advanced Camera Technology
Modern day smartphones come with a decent camera technology. Gone are the days when smartphones were once used to do some basic day to day jobs. Beyond that, the AI powered features technology is supposed to play a leading role.
Plus, the good news is that most smartphones are very easy to use. This means, anyone who has a basic understanding of mobile devices can capture the best of photographs.
Cost-Effective Scaling
Smartphone photography enables cost-effective scaling for Amazon sellers by eliminating the need to hire a professional photographer. With DIY flexibility, you control the entire creative process, ensuring your product is showcased exactly as you envision.
Regardless of the number of items you have, smartphone photography guarantees consistent, high-quality photos for every listing, saving you time and money while keeping your listings looking professional.
Step-by-Step Guide to Capturing Professional Product Photos with Your Smartphone
Here are the very simple steps you need to follow
Step 1: Clean Your Lens
Ensure Your Smartphone Camera Lens is Free of Smudges. Start by wiping your smartphone lens with a microfiber cloth. A clean lens ensures clear, crisp images without blur or distortion.
Step 2: Set Up Your Lighting
Use Natural Light or Artificial Lighting to Avoid Shadows. Position your product near a window for natural light or set up artificial lights to evenly illuminate your subject. Avoid harsh shadows that can obscure details.
Step 3: Choose the Right Background – Opt for Neutral or White Backgrounds to Make Your Product Stand Out
Select a simple, clean background that complements your product. Neutral or white backdrops are ideal for meeting Amazon’s requirements and keeping the focus on your item.
Step 4: Use a Tripod
Keep Your Phone Steady for Consistent, Blur-Free Shots
Secure your smartphone on a tripod to prevent shaky or blurry photos. This is especially important for close-ups and detailed shots.
Step 5: Frame Your Shot – Follow Amazon’s Guidelines for Product Photography (e.g., Fill 85% of the Frame with the Product)
Compose your shot to fill at least 85% of the frame with your product. This ensures your item is the main focus and meets Amazon’s image standards.
Step 6: Take Multiple Angles – Capture Front, Back, Side, and Detail Shots
Shoot from various angles to give customers a complete view of your product. Include close-ups to highlight textures, features, and craftsmanship.
Step 7: Edit Your Photos
For a polished appearance, adjust the brightness, contrast, and sharpness. To improve your photos, use editing software. Sharpen details, change contrast, and increase brightness to produce distinctive, high-quality images.
Tips for Optimizing Your Smartphone Photos for Amazon
Look, you can’t upload random images on your Amazon store. Rather, it is important to strictly follow the Amazon requirements in uploading products. For example, you are not allowed to upload any product images without white background.
It is important to always follow Amazon’s guidelines, such as using a pure white background (RGB 255, 255, 255) for the main product image and ensuring the product fills at least 85% of the frame.
Invest in a tripod to keep your shots steady and sharp, and don’t forget to clean your smartphone lens to avoid smudges that can ruin your photos. After capturing your images, use editing apps to adjust brightness, contrast, and sharpness and ensure the background is perfectly white.
Showcase your product from multiple angles and include close-ups of key features to give customers a comprehensive view. This way, you will be able to increase the conversion rate by a large margin.
Your smartphone may be your best buddy when it comes to Amazon product photography. Understanding the fundamentals, such lighting, composition, and editing, can help you create high-quality photos that not only meet Amazon’s specifications but also effectively convey the essence of your product.
The secret is to concentrate on presentation, accuracy, and clarity to make sure your images appeal to prospective customers. Poor product photos are unacceptable given the ease of use and sophisticated features of contemporary smartphones. Watch as your Amazon listings become assets that generate revenue by embracing the potential of your device and adhering to best practices. Your smartphone is actually the key to success!